IRE Oil & Gas FZE invest in long term vision with digital agency appointment

IRE Oil & Gas FZE, one of the UAE's leading equipment and service partners to the international oil and gas industry, has announced the appointment of UK based marketing communications agency, Jam, as its chosen marketing partner, supporting its ambitious growth plans.

With pressure to cut budgets and staff mounting across the industry, IRE has chosen to invest more in staff and resources to help reach their customers through new digital channels.

Dan Asher, MD of IRE Oil & Gas FZE commented on the appointment:

“We understand now is a challenging time for many in the industry, including our partners and clients. We believe, now more than ever, it is vital to invest in the future of our company with new and innovative ways to communicate with prospective and existing customers.

“Our work with Jam is just one part of our ambitious growth plans in the region, including our planned expansion into Saudi Arabia. We are confident that Jam's thorough approach, understanding of the UAE market and the digital strategy the agency has formulated will help us achieve our long term goals.”

After a competitive pitch process, Jam was awarded the contract to help support the Dubai based brand build a sustainable online digital presence to stand out in the UAE market.

Jam is responsible for implementing a phased digital strategy that includes web design and development, SEO, social media and a focused paid advertising campaign to help increase online leads and enquiries to the business.

Jaime Gee, MD of Jam commented: “We are delighted to be working with such a focussed company, for whom we are confident we can make a real and lasting difference.

“We took time to understand the ambitious business objectives of IRE to ensure that we can deliver a strategy to support growth that sets the brand apart. Ensuring that marketing budgets are working as hard as possible to achieve strategic and measurable results is at the core of our work and we are already starting to see a positive impact on results for IRE.”

Gee added: “The UAE is a leading global trade and communication hub, connecting the East and West. We have been steadily and strategically building our network in the country and we're thrilled to be working with IRE Oil & Gas FZE, our first client in the region.” 

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