Aberdeen based AVC Immedia launch a dedicated, digital radio platform to the Energy sector.
Media specialists AVC Immedia have launched themselves into the radio market with support from parent company Immedia Group PLC. TigerLive radio is the UK's first dedicated energy sector radio station, operating from www.tigerlive.co.uk. The station will be broadcast live
and roar out across the globe initially from 12 noon to 3pm daily (BST) and can be accessed online via computer, mobile device or smart speaker.
AVC Immedia Managing Director Spencer Buchan commented, “What better time to bring the energy community together, sharing sentiment, safety and sounds to unite a very dispersed community. I am very excited to be part of the launch team; we have worked on the concept for some
time and in December 2019 means tested a live show at Shell HQ in Aberdeen. The feedback was amazing, the need is there and to think we can bring a community together offshore, in the office, at home and on the go is truly amazing. The industry is facing unprecedented challenges with the Covid-19 outbreak and a faltering oil price but not just that, topics around health and safety, renewable energy developments and of course all of the positive and ground-breaking news from real people working remotely, it just makes sense to do this.”
The station will welcome contributions from Energy sector trade bodies, workers, unions, operators and the supply chain in general and aims to extend the live broadcast to 12 hours a day, 7 days a week over time.
Immedia Group Head of Content, Euan McMorrow continued, “Music is so important to make people feel positive; we supply instore and online audio
content for major brands all over the world and being part of launching TigerLive into the Energy sector really excites us. Up to date, relevant and targeted energy sector content is what we are providing on TigerLive live, every day. We want to create a community of listeners and contributors that embeds TigerLive into the heart of the Energy sector and that's what we are doing, starting today!”
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About Immedia Group Plc
Immedia Group Plc is a multi-media content and digital solutions provider to global businesses and organisations, who are investing in internal and/or brand communications. Our business provides a wide range of 'live' branded channels specifically to retail locations across the UK and Europe with an estimated listening audience of 8.5 million listeners per week. Immedia's
interactive audio channels deliver original and relevant content, via its own DreamStream-X platform with encrypted Dreamstream technology deployed in each location. Dreamstream-X provides a mix of 'on brand' national and localised content to a client's workforce and customer base. Each channel is supported with powerful data analytics tools that monitor audience activity and provide data to enable us to further enhance audience engagement. Immedia Group also creates original video content, 3D animation, app and web development, as well as supplying and installing Audio Visual equipment.
Immedia clients include Shell, Subway, BP, Nationwide Building Society, JD Sports, O2, BMW, IKEA
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