MediaCom's Campaign for Shell's “Best Day of My Life” wins prestigious prize
The winners of the 2017 World Media Awards were announced last week at an exclusive VIP event held at The Ham Yard Hotel in London. Launched by the World Media Group, the World Media Awards, now in their second year, are the only global awards to recognise brands and agencies that are creating the most effective cross platform, cross border, content-driven advertising campaigns.
One of the biggest winners on the night was Shell, whose global campaign ‘Best Day of My Life', created by MediaCom, scooped the Corporate Influencer award.
"We have been nominated two years in a row for the World Media Awards, so to come home with a trophy this year is fantastic," said Diana Altmann, Global Media Manager for Brand Communications at Shell. "The ambition was definitely big from the onset, but the campaign has absolutely exceeded anything we'd imagined, and we were able to achieve something unbelievable for us as a brand."
Emma Winchurch-Beale, President of the World Media Group and International Sales Director at the Washington Post commented, “We were delighted to see a notable increase in entries for this year's World Media Awards with an impressive array of submissions from all over the world. As advertisers strive to target consumers globally, a successful content-driven ad campaign can be a powerful way to tell a brand's story across multiple channels and borders.
“Shell's entry ‘Best Day of My Life' is a great example of this. The innovative campaign caught the attention of the judges for merging established musicians with new start-ups; highlighting a worldwide support for clean energy.”
A panel of 30 senior judges from major brands, agencies and media owners, presided over by three head judges – Ian Armstrong, Global Advertising General Manager, Jaguar Land Rover, Sanjay Nazerali, Global Chief Strategy Officer with Carat Global, and Raquel Bubar, Director T Brand Studio International at The New York Times – had the challenge of selecting seven category winners and a Grand Prix winner from the many entries that were received from across the globe.
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