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Shell's 'Best Day of My Life' makes World Media Awards shortlist

Posted by Polly

16-Mar-2017

wm-awards.com/


With the number of award entries up by 20% since its inaugural year last year, The World Media Awards (WMAs), hosted by the World Media Group*, are today announcing their 2017 shortlist. Reflecting the truly international nature of the WMAs, entries poured in from all corners of the world including the USA, Germany, Pakistan and the Faroe Islands - and targeted audiences from around the globe including Asia, LatAm, North America, Europe, Africa, Australasia and the Middle East. The Awards also attracted some of the world's top brands, including: Shell, Michelin, Universal Pictures, EY (formerly Ernst & Young) and McDonald's.

Shell has been shortlisted in the 'Corporate Influencer' category for its headline grabbing music video, 'Best Day of My Life'. The song sees six award-winning international musicians collaborating with six start-ups and Shell to highlight a worldwide support for cleaner energy. They include Oscar-winner Jennifer Hudson, Brazilian singer Luan Santana, British performer Pixie Lott, American dance act Steve Aoki, China's pop-star Tan WeiWei and Nigerian idol Yemi Alade.

Other nominees in this category include GE for 'Driving the Digital Industrial Transformation: GE's 125 Year Old Story' and EY for 'EY - Building a Better Working World'.

The entries were shortlisted by an international team of 30 senior jurors from brands, agencies and publishers including Co-Heads: Ian Armstrong, Global Advertising General Manager at Jaguar Land Rover, Raquel Bubar, Director T Brand Studio International at The New York Times and Sanjay Nazerali, Global Chief Strategy Officer at Carat Global.

Says Nazerali, "Telling compelling brand stories across markets is a major challenge, so I have been impressed by many of this year's entries. In particular those which found universal truths that span international borders, rather than ephemeral campaign ideas. Also, it has been great to see storytelling across connected touchpoints, where the story is extended through reinvention for each channel - that's where it gets clever."

The World Media Awards (WMAs) are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising. Entries were split across seven categories and the shortlist for each is as follows:

The final category winners will be announced at the exclusive World Media Awards Reception at the Ham Yard Hotel in London on Thursday 6th April 2017 - along with the Grand Prix winner which will be selected by the jury from amongst the category winners. All shortlisted entrants have received two free tickets to join the celebration as guests of the World Media Group, and additional tickets are now available for purchase by contacting martin@no-4.co.uk.

Winners' perks: As well as receiving a prestigious trophy on the night, all the victors will see their work celebrated in an advertising campaign valued at €500K which will run across the World Media Group's leading international media brands: The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Fortune, Forbes, The Economist and Bloomberg.

#ENDS#

Media contact: Susan Perolls at Loudmouth PR: T 020 7981 9858,

M 07904 236060, E susanp@loudmouthpr.co.uk

 *About the World Media Group: It is a strategic alliance of the world's leading publications which incorporates The Washington Post, Bloomberg Media, The Economist, Forbes, Fortune, National Geographic, Newsweek, The New York Times, TIME and The Wall Street Journal. Its aim is to promote award-winning journalism and the role of international media.



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