Shell has been named as one of the finalists in the 'Corporate Influencer' category of the prestigious World Media Awards, the only awards to celebrate the world's best content-driven, cross-border advertising campaigns. The awards attracted strong international interest with entries coming in from Denmark, Hong Kong, India, Kazakhstan, Pakistan, Russia, Thailand and the USA amongst others, spanning APAC, EMEA and the Americas.
Shell was shortlisted for its campaign for ‘Shell: Make the Future Live', a free festival of ideas and innovation curated by Shell, taking place in the UK, the US, and Singapore. The entry was shortlisted by an international team of over 30 senior jurors from leading advertisers, agencies and publishers who, together, reflect the vital importance of collaboration between all three parties for creating effective content-driven marketing campaigns. The jury is headed up by Co-Chairs Stacy Gratz, Global Media Director at Bacardi, Caroline Foster Kenny, CEO EMEA at IPG Mediabrands and Jim Piercy, Creative Director, Customer Studios EMEA/Asia at The Wall Street Journal.
Alex Delamain, President of the World Media Group and SVP, Head of Client Sales and Services at The Economist, adds, “The World Media Group is focused on promoting and supporting the creation of engaging content, both journalistic and commercial - it is the overriding principle that drives everything that we do. This year's award entries demonstrate exactly that commitment, showcasing content that disrupts, informs and entertains consumers. It is clear that working in close partnership with clients and agencies and leveraging trusted and credible editorial environments significantly increases the success and impact of campaigns.”
Awards Reception: The final category winners will be announced at the World Media Awards Reception at the Ham Yard Hotel in London on Thursday 4th April. The winner of this year's prestigious Grand Prix Award will also be announced on the night, joining previous years' Grand Prix winners, London & Partners, Tata Motors and Shell, as the ‘best of the best'. All shortlisted entrants will receive three free tickets to join the celebration and additional tickets are now available.
Winners' Perks: The Awards are unique in that all winners not only walk away with a trophy and kudos on the night, but will also see their work celebrated in an exclusive advertising campaign valued at €500K which will run across the World Media Group's leading international media brands: The Atlantic, Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, Reuters, The New York Times, Time, The Wall Street Journal and The Washington Post.
For full details of shortlisted entries go to http://world-media-group.com/awards/.
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