Shell Has Two Ad Campaigns Shortlisted for the 2018 World Media Awards

Posted by Polly


Shell has been named as one of the finalists in the 'Corporate Influencer' category of the prestigious 2018 World Media Awards and is also a finallist in the 'Brand & Media Owner Partnership' category. These are the only awards to celebrate the world's best content-driven, cross-border advertising campaigns. The Awards attracted interest from across the globe, with entries coming in from Austria, Botswana, Canada, Finland, Malta, the Netherlands, Israel, Pakistan and the USA amongst many others – targeting global audiences in APAC, EMEA, LATAM and the Americas.

This year saw a record number of entries, up 150% since their launch three years ago, competing across eight categories. The shortlist includes entries from a broader spectrum of sectors and organisations than ever before, with brands such as Porsche, the International Association of Athletics Federations, UK DIT (UK Department for International Trade), HSBC and Tiffany & Co making the grade this year.

Shell's 'Bedtime Stories campaign' shortlisted in the Corporate Influence category was in collaboration with GravityLight, a startup intent on replacing kerosene lamps in off grid communities with a light that works without electricity or fuel. Instead, it is powered only by the kinetic energy captured from a falling weight.  Shell's collection of bedtime stories were created to celebrate and to remind us that something as simple as sustainable light can help create opportunities and inspire imaginations around the world.

Shell's 'Make The Future campaign' focused on closing the gender gap in engineering and technology.

The entries were shortlisted by an international team of 26 senior jurors from leading advertisers, agencies and publishers, headed up by Co-Chairs Arif Durrani, Executive Editor for EMEA at Bloomberg Media Group, Jodie Stranger, CEO UK Group and President Global Clients EMEA at Starcom, Publicis Media, John Rudaizky, Partner, Global Brand and Marketing Leader at EY and Jon Gittings, Chief Strategy Officer, Americas at MediaCom.   

Says Rudaizky, “This year there have been fantastic entries from around the world, with many showing that great things happen when brands, agencies and the media collaborate. It has been inspiring to see such great storytelling across all platforms – but particularly exciting for me has been to see those entries that have pushed the boundaries of technology and creativity in content through gaming and VR.”

Emma Winchurch-Beale, International Sales Director at The Washington Post and President of the World Media Group, adds, “For the World Media Group great journalism and excellent writing, using authentic voices from around the world, are at the heart of what we do.  It's therefore really exciting to see the same values and qualities also reflected in this year's entries. Both traditional and non-traditional brands have now recognised how powerful content can be for engaging with international audiences.”

The final category winners will be announced at the exclusive World Media Awards Reception at the Ham Yard Hotel in London on Thursday 22nd March. The winner of this year's prestigious Grand Prix Award will also be announced on the night, joining previous years' Grand Prix winners, London & Partners and Tata Motors, as the ‘best of the best'.  All shortlisted entrants will receive three free tickets to join the celebration as guests of the World Media Group, and additional tickets are now available for purchase at

In addition to receiving a prestigious World Media Awards trophy on the night, all the winners will see their work celebrated in an advertising campaign valued at €500K which will run across the World Media Group's leading international media brands: The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Fortune, Forbes, The Economist and the Bloomberg Media Group.

For full details of all shortlisted entries go to



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