Technology's paradigm shift
Until a decade ago, primary consumers of technology in the oil and gas industry were buddy-buddy relationships and/or central teams which drove the agenda for where dollars were invested and how innovation happened.
Fast forward to today where a typical large enterprise oil and gas operator has an average fifty applications, yet not more than 10% of enterprise users are exploiting those applications. However, between 2006 and 2014, a phenomena happened with consumers overtaking enterprises and becoming the largest buyers of technology (at least outside the oilfield), in what is known as the consumerization of technology.
ProACT platform leads consumerization of oil and gas enterprises
What does consumerization of technology mean? It happened in three waves, with first wave consumers saying “I'll deal with whatever system you give me;” in the second wave, “I'll bring a better system, just support it;” now in the third wave they're saying “I expect a system that enables a better way of working. Deliver it.” So, the baseline expectation has shifted, led by an increasing number of experiences in their personal lives becoming easier and better. Frequently, mobile apps are becoming the most important client, as users look for the convenience of any time, any place access and apps take advantage of the many converged features on a smartphone (e.g., geo-location, multi-modal communications, camera, applications).
Houston, TX (USA)-based Moblize is taking notice of this and delivering to the oilfield a highly engaging user experience via a “single source of truth” innovative platform, marketed as the ProACT All-In- One.
This cloud-based decision platform dramatically reduces the complex unconventional well planning and construction process by drilling engineers -- from weeks to only days. On an everyday basis, engineers can conduct all their unconventional well planning/ construction exclusively using any Web-enabled devices. The consistently repeatable result is that they derive high-quality insights and, in turn, make better decisions than previously possible manually.
As a bonus, the oversize time they always spent aggregating and preparing data is virtually eliminated altogether because the total back-end is automatically built for each engineer. Real-time now means what it was supposed to – now/instantly. Consequently, employees and managers are taking notice of these new user-friendly tools, causing adoption to explode from the bottom up.
A simple but painful workflow offers a helpful explanation. Imagine a user receiving a call from a company man on which BHA to pick. With the old systems, an engineer would have to: a) be in the office b) download data from well view system for all wells using similar motors c) upload into Excel to do a “What if?” scenario (e.g., compare ROP vs. Slides or run times ) using different BHAs and then making a recommendation. That entire process can require more than 2 hours vs. the next-generation innovative ProACT platform where it takes less than 2 minutes to do the same. How? The same engineer can be anywhere, anytime and receive the call. Then he easily pulls up the wells along with BHAs on his mobile platform and instantly (one click) analyzes BHAs performances at different bit runs to make a recommendation.
Or take an example of doing pad reviews. Traditionally, management would do multiple well performance reviews via PowerPoint presentations which can require more than a day of an engineer's time to prepare by copy/paste from multiple traditional systems to create the final product. Now, with one click the engineer can generate the entire presentation and can even interact with it “on the fly,” invite management to review the results with them anywhere/anytime. Additionally, all human-generated content i.e. discussion content from reviews, is stored, mined and made available as recommendations for future decision-making.
Self-service technological future
The innovative ProACT platform has delivered planning-daily operations-post well analysis-reporting all in a “single source of truth,” which is a game changer. It allows engineers via a state-of- art user experience to switch back and forth in a heartbeat to make smarter, better decisions. In other words, it is a self-service model platform, virtually no different than solving the problems of consumers experiencing many daily inconveniences.
These include replacing long wait times in day to day life with self-servicing workflows to be easily accessible via their smartphone. And they want, or actually expect, the same kind of well-designed user experience so they can make decisions instantly via enterprise applications -- backed by facts vs. depending on the comparably sluggish requests to their colleagues and waiting for Power Point results.
The zero latency decision- making at enterprises is here and it's up to forward-thinking oil and gas operators to adopt it.
Amit Mehta is CEO of Houston, TX (USA)n-based Moblize (www.moblize.com)
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